Help Scout is the first startup that I invested in, way back in mid 2011. Wow how life has changed since then! Working on my own startup now, and living in the happiest city in the world (Boulder, CO)… still I love what Help Scout is doing; they’re working to make our online world just a wee bit better.
Today they popped up on Appusumo with quite a deal; something like 84% off of a 6-month subscription. Will it pay off? Not sure yet, but I’m excited to find out. I’m a fan of Appsumo; but like many deal sites out there it remains to be seen whether enough of their clients are willing to spend decent money for things of value… or whether they’re just looking for (almost) freebies from the discount bin at save-a-lot.
Anyway. What is Help Scout? Why did I invest and why do I care?
Simply, they are trying to make Customer Service not a 4-letter word for startups and small businesses. To the customer, every interaction should feel like a personal 1-on-1 email… but the business obviously needs to make sure that every customer request is handled; that they don’t send out duplicate answers; and that anyone answering a customer question has enough knowledge of that customer to be helpful.
The Help Scout system does exactly that, without getting in your way. Nice.
I believe it is a real problem that needs to be solved. In my last company customer service was, to be frank, a cluster#*$. Many people entered, nobody escaped. I am a fan of bringing customer service back to what it should be: personalized, caring, pro-customer interactions, with a platform in the background to keep things on track.
I’m starting a company (Vim Funding) right now, and I have every intention of using Help Scout as soon as we get past customer #3… to me it just makes sense. If you’re interested, hit up that Appsumo page and give them a look! Tell Nick that Steve Reaser sent you and I’m sure he’ll make it worth your while.
(Appsumo deal teaser below.)


